In order to guide faith-based clients, Morgan Stanley has developed a framework called Mission Align 360°. This proprietary process serves as a road map for clients to evaluate all pools of capital—financial, philanthropic and human—and allocate to faith and mission. These pools of capital may include the following (see Exhibit 5).

• Financial Capital: investments that seek to meet long-term financial goals alongside positive environmental and social impact in alignment with mission.

• Philanthropic Capital: capital that has no, or low, expectation of financial return, such as grant-making and program-related investments targeting mission alignment.

• Human Capital: the collective skills, talents, knowledge and other intangible assets of families and organizations that drive decision-making across all pools of capital.

This primer focuses on financial and philanthropic capital. For more information on how to think about human capital, please reference our Mission Align 360 primers.